When analyzing data on which beverages are offered across multiple channels, data outliers include obvious trends such as the prevalence of packaged beverages in convenience stores. College & university (C&U) overindexed on smoothies and specialty coffee drinks.
Foodservice is not for the impatient, especially if you’re running a convenience store. Convenience-store foodservice traffic grew 1% last year compared to flat growth for both quick-service restaurants (QSR) and food/drug channels. That’s down from 2% growth in 2012 and 3% in 2011.