Merchandising beer comes down to knowing your customer and potential customers: What products would get them into the store, and how should you merchandise them?
Here are five suggestions for handling the category ...
Offer “manager’s special” six-packs that include the most popular craft beers, local favorites and something new. It's also a way to speed up a build-your-own-six-pack promotion.
Benefits include Fueling Recognition program, which allows travel center leaders to recognize employees with in-app points redeemable for thousands of items