Beverage category news for the convenience store retail industry.

Unemployment and the economy put strain on beverage category sales

PURCHASE, N.Y. -- While sport drinks might account for one cooler door in the typical convenience store, a change to the traffic the subcategory historically drives is representative of the frustrations retailers are feeling in the beverage category overall. A spotlight was placed on the troubles...

Sam's Club offers Gatorade display equipment to independent c-store owners

BENTONVILLE, Ark. -- As part of the Sam's Club 100 Days of Summer commitment to help independent convenience store owners make a profit, Gatorade is providing free equipment with purchases. This equipment allows products to be organized into a secondary product display and serves as attractive...

But choice of brew at White House confab causes brouhaha

WASHINGTON -- Hoping to quell a controversy that has triggered racial tensions and distracted the public from his agenda, President Barack Obama hosted the eagerly awaited White House "happy hour" yesterday afternoon with African-American Harvard Professor Henry Louis Gates Jr., and the police...

Retailer's branding campaign will include five collectible Super Big Gulp beverage cups.
Brewers' packaging, product innovations seek to revive "sluggish" market.
Centers for Disease Control & Prevention's chief says tax could combat obesity.
Beverage company appoints broker to represent it to c-store channel
Real, blood orange-flavored beverage inspired by hit HBO vampire series
Anniversary promo also offers 59-cent fountain drinks throughout summer
Wants to restart beer sales at "c-restaurant".