Beverage and RTD drinks category news for the convenience- store retail industry


Hulk Hogan Launches Real American Beer

Wrestling legend says his new brand ‘is bringing America together, one beer at a time’


Beverages Reign in 2023 C-Store New Product Pacesetters Ranking

Circana’s report finds 9 out of 10 top convenience-store pacesetters are beverages

VideoMining gives insights into shopper's journey to buy beer

Watermelon Lime, available nationwide as summer nears, joins company’s 15-flavor portfolio

‘Better-for-you’ ready-to-drink iced coffee includes natural caffeine, flavors and sweeteners; Kansas City Chiefs star developed product alongside beverage veteran


Mid-June launch will feature 6 varietals of Copa di Vino premium wine and 2 varietals of Pulpoloco sangria

Leaders share what their convenience stores are doing when it comes to shelving, technology, more

Convenience-store retailer is offering Cheeto-branded dispensed beverage cups

Her focus on energy drinks has grown the last 2 years at the convenience-store chain

Coca-Cola Lens magnifies relevant trends to anticipate consumer preferences, beverage company says

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