Beverage and RTD drinks category news for the convenience- store retail industry

Heineken Explains C-Store Seltzer Strategy

AriZona SunRise Hard Seltzer is brewer’s latest launch in collaboration with AriZona Beverages


Nestle Waters North America Changes Name

Company becomes BlueTriton Brands following acquisition

Packaged beverage, alcohol category managers wonder how consumer trends will change post-pandemic

Nootropic beverage designed to increase clarity, concentration

Essenza’s have zero calories, 30 milligrams of caffeine

Dean Metropoulos appointed chairman, interim CEO of NWNA

Red Bull Coconut Edition Sugarfree available for limited time

Bottled water is made with zinc for immune support

Functional energy drink is made by Moonlight Beverage

Beverage available through sweepstakes

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