DRAPER, Utah -- Go nuts: Planter’s has been named the top-selling snack brand on Amazon, according to e-commerce research firm One Click Retail, a provider of data measurement, sales analytics and search optimization services for North American and European manufacturers.
The Draper, Utah-based company compiled the top 10 snack brands sold via the e-commerce giant using brand measurement calculations and estimated an average annual growth rate of 42% for these brands. The calculations found 2018 snack sales totaled $150 million—a 33% year-over-year increase.
But some brands have struggled too—even those from Amazon itself. Happy Belly, Amazon’s private-label snack mix brand, which was No. 5 in the 2017 rankings, fell to No. 16 this time around. Late last year, Amazon removed Happy Belly’s classic trail mix—a former top-selling product—and expanded alternative trail mix options. Discontinuing this product significantly damaged the brand's sales, resulting in its drop by 11 spots, according to One Click Retail.
"When even its own private brand can't even stay in the top 10 on Amazon, it says something about how quickly e-commerce is evolving from one quarter to the next,” said Ojastro Todd, insights manager for One Click Retail. “At a minimum, brands need to be growing at the same rate as their overall category to remain competitive on Amazon.”
Here's a look at Amazon’s 10 top-selling snack brands …