Which Snacks Are Your Customers Purchasing on Amazon Today?
By Abbey Lewis on Feb. 28, 2017SEATTLE -- Like it or not, consumers are doing some fill-in shopping online. While arguably not the convenience-store industry's largest threat, Amazon.com is competition when you consider that many shoppers are purchasing snacks ahead of time and skipping the impulse purchase at the pump. Certainly, pack size is different. The most loyal c-store snacker isn't going to purchase a single granola bar online. But Amazon's top movers are an indication of what shoppers are after and the flavors they crave. It also offers a peek into the habits and desires that might lure customers that don't necessarily shop ahead of their impulses.
That said, as online snack shopping increases, retailers are going to need to adjust their strategies: "Retailers need to realize that they’re no longer the end destination for distribution. They’ve got to think of new ways to be able to showcase items, to be able to derive some value back to a brand as well, where a brand might be able to look at analytics or better information by going to other channels," said Phil Chang, Toronto-based Hubba's retail expert, in a statement to Profitero. Hubba is an online brand, product and retailer consortium.
To get an idea of the snacks consumers are purchasing online, here are the top 10 Amazon Best Sellers from February ...
10. Planters Deluxe Whole Cashews
Planters Deluxe Whole Cashews are a snack full of protein, fiber and other nutrients. These whole cashews are roasted and salted with a smooth texture and delicate, sweet flavor. The cashews are sold in a resealable tin for freshness.
9. Cheez-It
Cheez-It Baked Snack Crackers are made of wheat, skim milk and soy ingredients. This snack contains 100% real cheese, salt and palm oil for freshness.
8. Clif Bar in Chocolate Chip
The Chocolate Chip Clif Bar has the classic taste of a fresh chocolate-chip cookie. This snack bar is a good source of protein and fiber, and contains 5 grams of fat. This product is made with non-GMO ingredients with organic rolled oats.
7. RxBar in Chocolate Sea Salt
RxBars are whole food protein bars made with egg whites, dates, nuts and natural ingredients, such as 100% cacao or blueberries, to provide added taste and texture. The bars are free of sugar, gluten, soy, dairy and GMO ingredients. Each bar contains 12 grams of egg-white protein, 4 grams of fiber and 200 calories. The bars are marketed for on-the-go breakfast consumption, a bite before or after working out and a convenient and healthy snack between meals.
6. Annie's Organic Fruit Snacks
This variety pack of Annie's Organic Fruit Snacks has no artificial flavors, synthetic colors, preservatives or high fructose corn syrup. Ideal for kids, these snacks are gluten-free and vegan. They contain 100% daily value of vitamin C and real fruit juice. They are available in Berry Patch, Summer Strawberry, Sunny Citrus and Tropical Treat varieties.
5. SunChips
SunChips are made with 21 grams of whole grains per serving. On Amazon, the chips are sold in a variety pack that includes 1.5-ounce bags of French Onion, Garden Salsa, Harvest Cheddar and Original single-serve packs.
4. Kind Peanut Butter Dark Chocolate + Protein
This product from Kind is gluten-free and low on the glycemic index. This snack bar is a good source of fiber and is made without hydrogenated oils or trans fats.
3. Quaker Chewy Granola Bars
Available in a variety pack that includes Low Fat Chocolate Chunk, Peanut Butter Chocolate Chip and S'mores flavors, these granola bars are made with real sweet chocolate chunks, peanut butter-flavored chips and gooey marshmallows. The bars do not contain high fructose corn syrup and are packed with 8 grams of 100% whole grains per bar. At only 100 calories or less per bar, Quaker Chewy bars are a good snack for any eating occasion.
2. Kind Dark Chocolate Nuts and Sea Salt
These Kind bars contain 5 grams of sugar and 4 grams of protein. This sweet and salty blend of almonds, peanuts and walnuts is drizzled in chocolate with a touch of sea salt. It provides all-natural protein and fiber.
1. Quest Bar in Chocolate Chip Cookie Dough
These Quest Bars contain 21 grams of protein, 4 grams of net carbs, 190 calories and no added sugar. The bar is sweetened with erythritol, stevia and sucralose. This all-natural product is gluten- and soy-free and is made with high-quality whey and milk protein. It contains real chocolate, cocoa butter, almonds and other natural flavors.