Channel: Category Managers

Dried-Fruit Sales Continue to Rise by Double Digits

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Dried fruit sales in convenience stores
Dried-fruit sales in convenience stores have slowed from previous years, but continue to grow by double digits buoyed by healthy attributes and simple convenience. The category growth is led by dates, which are up 254% in unit sales, but represent a small percentage of the category. The largest subcategory--dried fruit chips--are up 40% during the 52 weeks ending Aug. 10, 2014, according to IRI.
Dried-Fruit C-Store Sales Breakdown

52 weeks ending Aug. 10, 2014

Subcategory Dollar sales PCYA* Unit sales PCYA*
Dried fruit chips $12,318,588 44.98% 6,473,949 39.35%
Other dried fruit $8,715,252 19.60% 3,998,716 -0.24%
Dried apricots $1,092,746 -5.40% 423,320 -10.24%
Dried plums $531,558 25.53% 601,765 50.74%
Raisins $179,219 -6.25% 56,844 -10.47%
Dried cranberries $58,253 -10.99% 21,146 -18.92%
Dates $35,171 291.75% 12,341 254.24%
Dried figs $2,770 10.83% 670 -1.08%
TOTAL $22,933,556 30.08% 11,591,751 20.72%
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