Channel: Independents

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An apple a day may keep the doctor away. But apples priced at only 99 cents a pound, six organic romaine hearts advertised at $5, and a pound of ground turkey for $1.99 keep the customers coming back in droves. At least that’s the hope—and hoopla—fueling Fresh Thyme Farmers Market, an upstart grocery chain that’s looking to steal thunder from fresh-food- centric stalwarts such as Whole Foods and Trader Joe’s and carve out a healthy niche in the Midwest.

What Do Consumers Find Most Important When Buying Food at a C-Store?

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Food quality and taste are crucial to the c-store foodservice decision-making process. Nine out of 10 c-store foodservice users say the quality and taste of the food are the most important factors when deciding which c-store to visit. A comparable number assigned similar rankings to pleasant, friendly service and a convenient location.

Experience Attributes, C-Store Foodservice Visitation

Attribute Important Very important
Taste/flavor of food 39% 52%
Quality of food 38% 52%
Pleasant/friendly service 51% 39%
Convenient location 42% 48%
Kitchen/prep area is clean 33% 56%
Order accuracy 43% 45%
Quality of beverages 45% 43%
Quality of takeout food 45% 43%
Good value through low prices 48% 40%
Speed of visit 50% 38%
Prices in line with similar stores 51% 35%
Good value through quick, quality service 46% 39%
Handles check/payment in timely fashion 51% 34%
Bathroom is clean 35% 50%
Variety of food/beverage items 49% 36%

Source: Technomic

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