GREENVILLE, S.C. -- Convenience-store retailers are getting crafty in their efforts to woo workers in a rigid labor market. C-store chain Spinx, which is based in Greenville, S.C., has to mine for talent in a state where the unemployment rate has hovered around 4%—the lowest it's been since 2000, according to the South Carolina Department of Employment and Workforce.
Here's a look at three ways Spinx is trying to create value for employees from the moment they walk in the door ...
1. Get talent in the door
In July, the 81-unit convenience-store chain hosted a leadership job fair in the company’s headquarters of Greenville, S.C. To draw in job candidates, the retailer sweetened the promise of guaranteed interviews with complimentary professional headshots, helping candidates up their LinkedIn profile game. Attendees also had the opportunity to win free gasoline for a month. “The company is focusing on investing in people now more than ever," founder Stewart Spinks wrote in an email to Fox Carolina.
2. Provide opportunities for input
At Spinx's annual Southern Comfort Food Fest, employees had the opportunity to give their two cents about how the company can improve its food offerings such as its fried chicken, fried okra and chicken biscuits. The event’s culinary competitions also gave employees a creative outlet.
3. Employee recognition
Spinx also leverages its social-media platforms to make shoutouts to employees two to three times a month. With the hashtag #MeetOurTeammatesMonday and a high-resolution photo of the employee, the company highlights team members from its safety and claims department to maintenance workers. The posts are a way to thank employees for their loyalty and humanize the brand to customers.