HERSHEY, Pa. -- The Hershey Co. said that Dan Vucovich has been named vice president and chief customer officer for the U.S. Commercial Group. Vucovich, who joins Hershey from Pepsi-Cola North America where he was vice president of business development, will be responsible for leading Hershey's selling and customer service organization. He also will be responsible for developing solutions to drive profitable growth for U.S. and global customers.
Vucovich will report to Chris Baldwin, senior vice president and president of the U.S. Commercial Group.
"Dan is an outstanding leader with a strong track record of driving growth and market share gains across all major customer channels," Baldwin said. "He excels at customer marketing, as well as at developing sales strategies and partnering with customers. His broad experience across categories and business systems will be invaluable as we build on the momentum Hershey has achieved in the marketplace."
At Pepsi-Cola, Vucovich was responsible for the company's national customer teams, retail channel strategy and strategic sales plan. Prior to this, he was vice president of marketplace initiative development. Vucovich also held a variety of sales leadership positions at Frito-Lay, including serving as vice president and general manager of the Club Channel, vice president of the North Central Region, vice president of customer delivery and area vice president for Northern California.
Candy and snack food maker Hershey formed its Global Growth & Innovation Group in 2005 to focus on building global brands, developing benefit-driven growth platforms for the short and long term, and strengthening marketing capabilities worldwide.
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