ATLANTA -- Doubling down on its investment in the Sunshine State, RaceTrac Petroleum rang in the new year by opening more than 10 convenience stores in Florida.
In 2016, RaceTrac opened 24 new stores in Florida, which puts the retailer’s total store count in the state at 207. These stores make up nearly half of RaceTrac’s entire network of more than 435 stores, which spans Georgia, Florida, Louisiana and Texas.
And RaceTrac plans to open nearly 50 more stores in Florida in the next two years.
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“Florida is an important market for RaceTrac,” said Robby Posener, vice president of marketing, merchandising, construction and architecture and design for Atlanta-based RaceTrac.
“By the start of 2017, we will have in excess of 200 stores throughout the state, many of which are strategically positioned along commuting routes and interstates, leaving us ever more confident of our ability to double our store count in Florida in the coming years as we in fill locations throughout the state,” he said.
Along with new-store growth, RaceTrac also is remodeling all of its older c-stores in Florida to bring them up to the same standard of these new stores and their enhanced offerings, the company said. The remodel program will update all of the chain’s older c-stores with a more modern layout that features updated building architecture, Swirl World frozen-treat stations, an expanded coffee area with more counter space, free Wi-Fi and additional indoor and outdoor seating and lighting.
The company introduced its new-store prototype in January 2012.
RaceTrac remodeled nearly 20 stores in Florida in 2016 and plans to remodel another 70 stores in the state by the end of 2017. The company said it is on track to complete the remodel program across the state by the end of 2018.
Florida RaceTrac customers will find a new made-to-order experience, which is available at a limited number of locations. Customers can have breakfast and lunch sandwiches, personal pizzas and slices, espresso beverages, milkshakes and smoothies made fresh by ordering through a touchscreen system.
The classic food and beverage options that RaceTrac customers expect include roller-grill fare and limited-time offers (LTOs), which can be topped with ketchup and mustard, or mixed up using onions, jalapenos, nacho cheese and more from the expanded Taste Works toppings bar. There also wj,, be seversal grab-and-go options available in the hot case, as well as sandwiches, salads, wraps, fruit cups and whole fruits available in the cold case. Pastries in the bakery case are delivered fresh each day.
“We look forward to rolling out all of our latest and greatest food and beverage offerings to our guests, and are working towards making these offerings consistent across every store location,” said Posener. “Our goal at RaceTrac is to make people’s lives simpler and more enjoyable and we let that influence all that we do—from providing those easy grab-and-go options to creating an experience where choice and comfort live at the heart—and we hope to provide a little something for everyone at our stores that can brighten your day and make your life easier.”