EMERYVILLE, Calif. — Consumers who consider themselves “coffee connoisseurs” will travel an average of 3 miles for a quality cup of joe, according to a new study from specialty coffee roaster and retailer Peet’s Coffee, Emeryville, Calif.
The study, which was released to celebrate this year’s National Coffee Day, surveyed more than 2,000 U.S. consumers to understand their taste preferences and coffee drinking habits.
Here are three things consumers value in their coffee …