Seventeen percent of c-store operators reported that they don’t yet offer cold brew, yet some customers are beginning to ask for it, according to Technomic’s Consumer Brand Metrics. And 58% of c-store consumers say they aren’t knowledgeable about cold-brew coffee, but they want to learn about it and give it a try.
Meanwhile, 41% of c-store foodservice customers say they aren’t knowledgeable about nitro coffee but say that they want to learn more about it and give it a try.