“In terms of planning events, I recommend two things: When selling an idea and putting it into action, keep your talking points simple and succinct—the who, what, where, why and when of the event. This includes engagement with local media. ... With local officials, make the rounds by attending a couple meetings a year. Show up and introduce yourself. If we as retailers can frame ourselves as community advocates who get involved, you win over people.”

roof band
Photograph courtesy of 36Lyn Refuel Station