LAS VEGAS -- At Altoona, Pa.-based Sheetz Inc., millennial employees are leading the charge. “If you walk down our hallways, it’s not unusual to see the youngest person in the room leading a meeting,” said Joe Sheetz, CEO of the Sheetz chain, from the general-session stage at the 2018 NACS Show at the Las Vegas Convention Center.
For some Gen Xers and baby boomers, the idea of handing control over to the next generation sounds terrible. But general-session speaker Scott Stratten, president of Unmarketing and serial conference speaker, assured the audience—in an unapologetically tongue-in-cheek style—that hatred of the younger generation is a simple fact of life.
“It’s just science that every generation hates the younger generation. My grandfather hated my father. My father hates me. And I hate my children. ... I don’t,” said Stratten. “I have five wonderful children I love to death. I hate your children. You need to parent better.”
His point was that it is not just the generation itself that older generations dislike. The real issue is the inevitable change in society that the new generation embodies.
But illogical hatred for millennials was not the only misconception that Stratten broke down. Read on for more insights from the man who claims he would be the most popular Canadian on Twitter if it weren’t for Justin Bieber …