Marketing Strategies

Convenience store marketing strategy ideas & news
Impulsive lady shopper

Recent studies shed light on what drives last-minute purchases, both inside the store and online.


Traditional tactics still yield results for convenience-store retailers

Brought to you by Land Mark Products. With convenience stores buzzing about marketing tactics such as geofencing, beacons and social media, it might seem like traditional marketing tactics are out of the picture. Many operators, however, continue to rely on old-school, time-tested strategies when...

5 Points Market convenience store

A look at some of the features inside Maxey Energy's 5 Points Market in Kerrville, Texas.

Chevron ExtraMile ExtraMan
Chevron launches campaign featuring convenience-store superhero
Shell Exclusive Connection$
Oil company secures firm to help negotiate promotional deals for retailers
Don Burke CRU 2016
Opportunities abound in wine, chocolate and ... newspapers?
Joe Bona CRU 2016
Be a retail destination and elevate the c-store experience, Bona says .
miller oil
Brand refresh puts convenience-store retailer front and center for growth
Mark Wahlberg
Company sponsors red carpet at burger joint’s grand-opening event to promote app
Chevron Tampa Bay Buccaneers NFL football
Signs multi-year sponsorship with football team for game-day promotions