Marketing Strategies

Convenience store marketing strategy ideas & news

Agenda will help retailers navigate challenges, capitalize on opportunities

CHICAGO -- More than 500 convenience-store retail executives, including category managers, senior marketing executives and managing directors, will attend the Convenience Retailing University (CRU) event, Feb. 22-24, 2016, at the Renaissance Glendale Hotel & Spa in Glendale, Ariz. CRU’s format...

7-Eleven Slurpees

Social media engagement and free Slurpees in Canada and Australia

SURREY, British Columbia -- 7-Eleven is putting a twist on its annual 7-Eleven Day event held on July 11 by holding alternate events on Nov. 7 this year. Themed events for the day are set to take place in Canada and Australia. The c-store giant is hosting Reverse 7-Eleven Day in Canada, offering...

Impulsive lady shopper

Recent studies shed light on what drives last-minute purchases, both inside the store and online.

Traditional tactics still yield results for convenience-store retailers
5 Points Market convenience store

A look at some of the features inside Maxey Energy's 5 Points Market in Kerrville, Texas.

Chevron ExtraMile ExtraMan
Chevron launches campaign featuring convenience-store superhero
Shell Exclusive Connection$
Oil company secures firm to help negotiate promotional deals for retailers
Don Burke CRU 2016
Opportunities abound in wine, chocolate and ... newspapers?
Joe Bona CRU 2016
Be a retail destination and elevate the c-store experience, Bona says .
miller oil
Brand refresh puts convenience-store retailer front and center for growth