TULSA, Okla. -- QuikTrip is one of only seven retailers on Stuzo’s digital ranking of convenience stores that offers preorder capabilities to its mobile app customers.
The brand has an overall score of 2.07, carried by its mobile tools and highly engaged social media strategy.
“QuikTrip’s app also includes a mobile payment option when preordering food. When mobile payments for in-store items are combined with pay-at-pump, loyalty, offers, promotions and other differentiated mobile capabilities, this creates a seamless and more convenient consumer experience that incentivizes consumers to spend more and visit more often,” said Sandra Sydlik, marketing specialist for Stuzo. “QuikTrip has a big opportunity to further differentiate its mobile consumer experience from its nonmobile consumer experience.”
Philadelphia-based Stuzo is a provider of personalized and predictive commerce solutions for the convenience and fuel-retail industry.
- Click here to see Stuzo’s complete online ranking.
The ranking covers 100 c-store chains, measuring each chain’s digital presence, including mobile commerce, mobile employee activation, connected car, website and social media. Each company is ranked on a points-based system with a score of zero to 5 for each metric. Each metric is calculated using four more specific metrics. While this article examines the details behind the QuikTrip ranking, it is meant more as a profile than an attempt to compare it to competitors.
Click through for details on where QuikTrip stands in Stuzo’s c-store digital ranking and information on the brand’s digital capabilities …