HOUSTON -- Oil company Shell jumped eight places on Stuzo’s digital c-store ranking when it rolled out in-app payment functionality.
The Houston-based gas and convenience-store brand holds an overall score of 1.71 as of April 17, 2018. The chain’s prior score was 1.59.
“We want to congratulate Shell for adding mobile payment options at the pump and in-store. By adding mobile pay-at-pump, Shell joins only 12 other fuel and convenience-store brands in the United States that offer this capability,” said Aaron McLean, COO of Stuzo.
Click here to see Stuzo’s complete online ranking. Stuzo is a digital-product-innovation company focused on the convenience-store and fuel-retail industry with headquarters in Philadelphia.
The ranking covers 100 c-store chains, measuring each chain’s digital presence, including mobile commerce, mobile employee activation, connected car, website and social media. Each company is ranked on a points-based system with a score of 0 to 5 for each metric. Each metric is calculated using four more specific metrics. While this article examines the details behind the Shell ranking, it is meant more as a profile than an attempt to compare it to competitors.
Click through for details on where Shell stands in Stuzo’s C-Store Digital Ranking and information on the brand’s digital capabilities …