Steve Dwyer
CSP Reporter...
Articles by
Steve Dwyer
Page 17The Gum Bummer
A pillar of the overall confection category, gum has been heading south from a dollar and unit perspective for some time. And while manufacturers are attempting to change direction with new products, all that innovation is part of the problem.
To many consumers, getting that daily protein fix is like a riddle wrapped in an enigma—many are clueless about how much protein they actually need. Convenience store retailers and their food-company partners think they have some solutions: Forget the riddle wrapped in an enigma; how about meat snacks or jerky wrapped in a 3.25-ounce package of 12 grams of lean protein?
Reilly Musser knows her customers love the new “hand-to-mouth” confection products—resealable, shareable pouches of unwrapped, bite-sized sweets. Musser, category manager for Santa Clara, Calif.-based Robinson Oil, which has 18 Rotten Robbie c-stores and a few kiosk-type locations, sees the upside of the trend toward bite-sized.