Technology/Services

The Front Lines of Merchandising

Cumberland Farms selects KSS Retail for price optimization
CANTON, Mass. -- Cumberland Farms Inc. has selected the KSS Retail integrated solution for price and promotion optimization. The company will use KSS Retail to accurately model, forecast and optimize pricing and promotions. The KSS Retail price optimization solution leverages self-learning demand models, with real-time forecasting and modeling that allows optimization to be used on the front lines of merchandising.

"Using the KSS Retail price optimization solution will provide our merchants with fast and accurate predictive insight into pricing decisions," said Ari Haseotes, [image-nocss] vice president of marketing at Cumberland Farms.

KSS Retail is a major provider of price optimization with its real-time, selflearning price optimization solution for the grocery, chain drug, convenience, general and online retail markets.

Canton, Mass.-based Cumberland Farms operates a network of retail stores, gas stations and a support system including petroleum, dairy and grocery distribution operations spanning 11 states across the Northeast and Florida.

Florham Park, N.J.-based KSS Retail was formerly part of KSS fuel pricing.

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