Technology/Services

RaceTrac Launches New Rewards App

Convenience-store chain says app offers easy mobile ordering, personalized fuel pricing, digital assistant
RaceTrac convenience store
Photograph courtesy of RaceTrac

RaceTrac has launched a new rewards app that gives customers easy mobile ordering access, personalized fuel pricing and more, the convenience-store chain said on Friday.

The original app launched in 2016—and a lot has changed since then, John Friess, RaceTrac’s senor communications manager told CSP Daily News.

“RaceTrac Rewards has seen substantial growth, and our RaceTrac footprint has expanded into new markets and store types that has changed our user base and what they need from RaceTrac’s app,” he said. “From commuters and road-trippers to professional drivers, and EV-enthusiasts, we’ve enabled the new RaceTrac [app] to cater to the unique needs of each and position us to be nimble so we can address new requirements as needs change.”

  • RaceTrac is No. 17 on CSP’s 2024 Top 40 Update to the 2023 Top 202 ranking of U.S. c-store chains by store count. Watch for the full 2024 Top 202 ranking in the June issue of CSP magazine and in CSP Daily News.

RaceTrac’s digital guest experience team developed the app in-house, Friess said. Key enhancements include:

  • More personalization, including personalized fuel pricing based on a customer’s fuel discounts available through RaceTrac Rewards.
  • Faster loading speeds.
  • Easy mobile ordering access so customers can pick up their products in-store or have them delivered to their home.
  • The ability to track and redeem points from the homepage with a swipe and a tap.
  • The ability to favorite stores for easy access and personalized offers.
  • A new digital assistant so users can get quick answers to FAQs or chat with a live agent.

The RaceTrac Rewards app allows customers to scan their rewards barcode at checkout to redeem points. Customers can also use their phone number at the pump to earn points. Customers can earn four points for every $1 spent on qualifying products and 1 point for every gallon of fuel purchased. RaceTrac Rewards also has a VIP membership program where customers pay $2.49 a month for enhanced rewards.  

RaceTrac, Atlanta, has about 580 RaceTrac-branded c-stores and more than 800 total including its RaceWay brand.

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