NEW YORK -- Convenience retailers trying to fine-tune their mobile-marketing efforts may need to consider how generational differences correlate with what they prefer to receive on their smartphones, especially regarding digital advertising, a new study revealed.
In its 2016 Connected Device Report, New York-based Nielsen identified specific preferences that Generation Z, Generation X, baby boomers and the greatest generation had with regard to the mobile messages they get from businesses.
The study recently surveyed 8,444 respondents who own a tablet, smartphone or streaming-capable device.
Here’s a few of those insights …