Davis says 2020 was the first time she’s seen juice grow since she joined Huck’s. She attributes that to people looking for health boosts amid the pandemic.

Overall, bottled juices were down 2.2% in dollar sales in c-stores for 2020, according to IRI. And even though Davis saw small gains for her set at Huck’s, she says she’ll take it.

“It’s not blowing the doors up,” she says. “But any up in juice is a miracle.”

Health concerns are driving the momentum, according to Packaged Facts.

“People shifted a good deal of their consumption to beverages that do a better job of preventing illness and keeping people healthy and performing during quarantine—such as orange and other juices, teas, coffee and caffeinated drinks—with some enhanced water benefiting from this tendency,” according to Packaged Facts.