Jeff Daugherty, owner of Ray’s Mini Mart, Muskegon, Michigan, attracts customers to his store through several key competitive advantages. Located near Lake Michigan, the foodservice menu is noted for quality, fresh-caught fish entrees and sandwiches (walleye, trout, steelhead and more) that complement prime cuts of meat.
Daugherty has long forged a working relationship with local icon John Drummond’s Butcher Shop in merchandising prime cuts of New York strip, ribeye, porterhouse and more. Drummond’s, which leases space in Ray’s Mini Mart and performs all cutting, packaging and pricing, makes Ray’s a slam-dunk destination for quality provided.