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After years as distribution partner, beverage giant to take ownership of CytoSport
FIFCO USA to launch Hemptails in January
Drinks intended 'to help curb hunger between meals'
Healthier products steal the spotlight at annual event
Retailers push authenticity, customer experience in creating fresh spaces
Focuses on value proposition, driving distribution and growing labels on a larger scale
Demand-based pricing, sometimes referred to as smart pricing, is a good technique for retailers to maximize sales and traffic.
Sports drink will remain independent but gain access to bottling system
How c-stores can capitalize on thirsty customers this summer
Healthy food and drink expected to drive summer in-store sales