alternative beverage


Monster’s Deal for Bang Energy Close But Might Crumble

Sole bid is $362 million, but FTC looking into matters


Circle K Nearly Doubles Number of Stores Carrying Fit Soda

Tops 600, with locations in Florida, Georgia, North Carolina, South Carolina now selling functional beverage

Limited-time offer is 15th flavor from hydration beverage company

Rapid rehydration beverage Flash I.V. ‘offers consumers the ability to refuel, replenish and recover’

‘We see more and more younger consumers demanding a wider variety of beverages’

Manufacturers reveal new flavors, varieties and enhancements

Companies strive for differentiation as market increasingly going to lowest bidder

Customers can mix and match flavors, functional shots to create an array of options, company says

Line extension planned for March launch

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