carbonated soft drink

CSP Magazine

2015 Beverage Report: The Diet Dilemma

For years, diet CSDs traded on the promise of fewer calories and, thus, fewer pounds packed onto consumers. In 2013, that promise hit the fan as online campaigns suggested the most common sweetener in the category—aspartame—is the source of numerous health issues.

Beverages

Coca-Cola Adds Three to Billion-Dollar Brands Roster

With Gold Peak, Fuze Tea, I Lohas, has 20 brands that generate $1 billion annually

Program leverages catalog of local images to reinforce "emotional connection"

Consolidated bottler adds Cleveland and Cookeville, Tenn., to territory

Gas-price decline friendly to drink sales, store traffic: survey

Coca-Cola, Monster lead the way as energy drinks, iced teas grow

Commercial to debut during Super Bowl Pregame Show

Student chefs use Pepsi food, beverage products in recipes

Four trends driving--or slowing--packaged-beverage sales

Clearly, c-stores have room for improvement. Some of this is simply a matter of more consistently executing on the basics and opportunities already discussed. But some of it shows a large gulf between consumer expectations and business realities.

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