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consumer trends

Company News

New Rules of Consumer Engagement

 Jun. 19, 2013

New Rules of Consumer Engagement: Food, beverage, CPG companies shift focus, demonstrate resilience

Company News

How Consumers Make Healthy Choices at Restaurants

 Jun. 12, 2013

How Consumers Make Healthy Choices at Restaurants: Not the best news for foodservice operators, says NPD

Company News

Rise of the 'Hybrid Consumer'

Jun. 07, 2013

Rise of the 'Hybrid Consumer': Trend to trade down everyday, trade up to indulge polarizing food sector

Company News

Consumers Shop C-Stores as Regularly as Supermarkets

Jun. 05, 2013

Consumers Shop C-Stores as Regularly as Supermarkets: Ethnic brands, multi-lingual employees, knowing names important to consumers, says survey

Company News

FIN Hires Stable of Consumer Brand Executives

May 13, 2013

FIN Hires Stable of Consumer Brand Executives; E-cig maker appoints execs previously with Hostess, Hershey, Kraft, Campbell's, Nestle, BK, more

Beverages

Tecate Launches New Ad Campaign for Spanish-Speaking U.S. Consumers

Apr. 24, 2013

Tecate Launches New Ad Campaign for Spanish-Speaking U.S. Consumers

Technology/Services

IRI, BlueKai Join Forces on Direct-to-Consumer CPG Platform

Apr. 16, 2013

IRI, BlueKai Join Forces on Direct-to-Consumer CPG Platform; Provides greater scale in digital audience buying, beyond

Company News

Gas Consumers Seeking Deals, Discounts, Loyalty

Mar. 20, 2013

Gas Consumers Seeking Deals, Discounts, Loyalty; 38% are more likely to use programs that offers cash discounts, says NPD

Company News

Consumers Trade Up From QSRs, Trade Down From Upscale Casual

Mar. 20, 2013

Consumers Trade Up From QSRs, Trade Down From Upscale Casual; Fast-casual, traditional-casual dining cutting into fast-food, upscale casual-dining visits

Company News

E-Cigarette Awareness, Trials Among Consumers Growing

Feb. 28, 2013

6% of all adults have tried e-cigarettes, with estimates nearly doubling in 2011 from 2010

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