loyalty

General Merchandise/HBC

Shoppers Less Keen on CPG ‘Must-Haves’

Major brand categories seeing loyalty decline; store brands backsliding

Technology/Services

Consumer Loyalty, Payments Vet Joins ZipLine

Brooks will serve as senior vice president of business development

Catalina uses shopper-history database, omnichannel touch points to deliver deals

Also hosting neighborhood, summer events

General Mills survey looks at differences among urban, suburban, rural convenience stores

Full deployment of loyalty program to be completed by end of year

Program evaluation prompts "mutual" decision to discontinue

Offers 5 cents per gallon on every fuel purchase at Chevron, Texaco gas stations

Fleet card offers fuel discounts to drivers

Platform lets consumers earn fuel discounts from multiple merchants in single program

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