Alcohol Beverages: Where the Gains Are

Flavored malt beverages grow case sales 32%
alcoholic beverages
Photo by CSP Staff

CHICAGO — Within alcohol beverages, flavored malt beverages saw the most growth in the c-store channel in 2019, with case sales up 32%. Other strong performers: nonalcohol and domestic superpremium beers, both up by double-digit percentages, according to IRI.

Overall, domestic beers struggled, with c-store sales down slightly in both dollars and units. Case sales of craft beer rose modestly—by 2.6%—while cider struggled.

Spirits posted another year of double-digit growth, up about 17% in dollar and case sales. Wine also saw growth, with sparkling varieties providing the lift.

C-store sales, 52 weeks ending Dec. 29, 2019

 C-store sales ($ millions)PCYA*Case sales (millions)PCYA*
Total domestic beer$13,833.2(0.1%)608.8(2.1%)
Domestic premium beer$7,223.2(3.8%)313.2(5.4%)
Imported beer$3,976.68.0%115.75.8%
Domestic subpremium beer$3,433.11.1%202.8(0.9%)
Flavored malt beverages$2,107.734.7%60.932.0%
Domestic superpremium beer$1,798.112.4%59.310.7%
Craft beer$1,378.83.4%33.52.6%
Nonalcohol beer$13.930.1%0.520.3%
Total beer$20,062.84.3%789.21.0%
Table wine$1,028.02.6%11.40.9%
Sparkling wine$67.412.8%0.57.3%

Source: IRI

* Percent change from a year ago

beverages stat

Click here to review complete category sales data. 

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