Beverages

Mtn Dew Brings Back the Blast

Baja Blast returns to packaged beverages, joined by new Sangrita Blast

PURCHASE, N.Y. -- DEW Nation's most-requested flavor--Mtn Dew Baja Blast--will be available in bottles and cans again this spring and summer along with something new.

Mountain Dew Baja Blast, Sangrita Blast

The tropical lime-flavored beverage, which was introduced 11 years ago exclusively at Taco Bell restaurants, will hit shelves nationwide starting on April 20. And for the first time, Mtn Dew Sangrita Blast, the citrus punch beverage available only at Taco Bell, will be available for a limited time in bottles and cans as well.

"Mountain Dew has always been committed to having ongoing conversations with our loyal fans and really listening to what they want," said Greg Lyons, vice president of marketing, Mountain Dew. "After seeing the excitement DEW Nation had with last year's surprise announcement of Mtn Dew Baja Blast coming to shelves, there was no question we had to bring it back."

The delicious beverages will only be available in bottles and cans while supplies last, and fans are expected to stock up, according to Dew execs. Once the last of the bottles and cans are sold, that's it.

Mtn Dew Baja Blast is the second-largest and -fastest growing beverage sold at Taco Bell, and has generated more than $1 billion in retail sales since its introduction. It's the most-requested flavor among the Dew fans and has generated more than 1.2 million mentions on Twitter globally in the past four years.

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