ATLANTA — Seventy-four percent of convenience-store shoppers buy gas and never enter the store, according to a report from The Coca-Cola Co.
The beverage company gave some insights on how to change that at this year’s NACS Show in Atlanta through an infographic for retailers called From Pump to Purchase: Converting the Gas Shopper.
Increasing the number of customers who fill up for gas and purchase something in a store by 1% would add $72 million to the channel per month, according to the report.
Here's a look at what Atlanta-based Coca-Cola recommends retailers do to convert the “gas shopper” …