Sports Drinks Reinvent Themselves, Look Toward Energy

New players in both segments could change the look of the cold vault


Monster Debuts New Alcohol Product

Beast Unleashed flavored malt beverage comes in 4 flavors, to roll out nationwide in stages

From bourbon to scotch, segment nabs 14 of 20 spots of fastest-growing drinks delivered by Drizly

Drink’s feature fruity and exotic profiles, carbonation, energy enhancers, functionality and indulgence

‘Label misleads’ about what is in version sold at convenience and other stores, suit says

12-ounce cans come in 3 flavor varieties

More beverage categories on bottle deposit list means more money

Agreement with winery is for retail chain business in California

New sweetener system brings bolder taste, company says

Consumers making a shift to add or replace traditional FMBs with canned cocktails

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