Breakfast Becomes a Snacking Opportunity

Abbey Lewis, Editor in Chief, CSProducts

breakfast products

CHICAGO -- Breakfast is no longer limited to foodservice. These days, consumers are also getting their morning fix on the go with packaged snacks, as well as throughout the day.

Here are a few prominent convenience-store staples meeting the trend and some statistics that illustrate the opportunity ...

Pictured above: Prairie City Bakery’s Walkin’ Wafels (clockwise from upper left), Jack Link’s A.M. Breakfast Bacon, General Mills’ Cinnamon Toast Crunch Treats and General Mills’ Nature Valley Biscuits.

all day breakfast


Percentage of consumers who consider the availability of all-day breakfast items “important” or “extremely important”

young people eating breakfast


Percentage of consumers ages 18 to 34 who say the same

bacon and eggs


Percentage of consumers who enjoy eating breakfast foods and flavors at nontraditional times

breakfast sandwiches


Percentage of frequent c-store consumers who report eating breakfast as a snack

Related: Snacks Break the Fast