Breakfast Becomes a Snacking Opportunity

By 
Abbey Lewis, Editor in Chief, CSProducts

breakfast products

CHICAGO -- Breakfast is no longer limited to foodservice. These days, consumers are also getting their morning fix on the go with packaged snacks, as well as throughout the day.

Here are a few prominent convenience-store staples meeting the trend and some statistics that illustrate the opportunity ...

Pictured above: Prairie City Bakery’s Walkin’ Wafels (clockwise from upper left), Jack Link’s A.M. Breakfast Bacon, General Mills’ Cinnamon Toast Crunch Treats and General Mills’ Nature Valley Biscuits.

all day breakfast

39%

Percentage of consumers who consider the availability of all-day breakfast items “important” or “extremely important”

young people eating breakfast

45%

Percentage of consumers ages 18 to 34 who say the same

bacon and eggs

45%

Percentage of consumers who enjoy eating breakfast foods and flavors at nontraditional times

breakfast sandwiches

34%

Percentage of frequent c-store consumers who report eating breakfast as a snack

Related: Snacks Break the Fast