SAN FRANCISCO -- Building on its existing youth-prevention and education programs, vaping manufacturer Juul Labs announced it will actively support state and federal initiatives to raise the minimum age to purchase tobacco products to 21 as part of an initial $30 million investment over the next three years dedicated to independent research, youth and parent education, and community engagement efforts, the company said.
The statement came a day after Scott Gottlieb, commissioner of the U.S. Food and Drug Administration (FDA), Silver Spring, Md., announced a new initiative to crack down on underage youth obtaining and using electronic cigarettes—an announcement that specifically named Juul and its products.
In its statement, Juul said it will work with the FDA, members of Congress and state and local officials on the issue.
“Our company’s mission is to eliminate cigarettes and help the more than 1 billion smokers worldwide switch to a better alternative,” said Kevin Burns, CEO for Juul Labs, San Francisco. “We are already seeing success in our efforts to enable adult smokers to transition away from cigarettes and believe our products have the potential over the long term to contribute meaningfully to public health in the U.S. and around the world. At the same time, we are committed to deterring young people, as well as adults who do not currently smoke, from using our products.”
Here are three elements of the effort ...