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7-Eleven Converting Southwest Florida

Some stores closed temporarily for technology upgrades in yearlong rebranding effort

ORLANDO, Fla. -- 7-Eleven Inc. said that it is converting 31 southwestern Florida ExxonMobil stores into 7-Eleven stations this month, Margaret Chabris, a spokesperson for the Dallas-based convenience store company, told The Naples Daily News.

7-Eleven Inc. announced in December that it acquired Exxon Mobil Corp.'s retail interests in 183 Florida sites. The majority of those locations--in Southwest Florida, Orlando, Palm Beach and Broward counties--will become 7-Eleven operations, but will retain Exxon Mobil gasoline. (Click here for previous CSP Daily News coverage.)

About 15 of the stores were closed last Thursday so the technology could be changed over, the report added, and Chabris said Southwest Floridians could see a few more closures as stores are retrofitted.

"For Southwest Florida, we're doing installations over a three-day period," she said. "We're doing 15 stores a day...[but in a small community] it seems like a whole lot more."

ExxonMobil stations closed at midnight Wednesday, and Chabris said most were scheduled to reopen by 6:00 p.m. Thursday. A handful of stores needed to be closed throughout the night for more extensive work, but Chabris said all of the stores closed Thursday would be reopened no later than 6:00 a.m. Friday.

The closures are just the first phase in a year-long rebranding effort, the report said. Chabris said the physical rebranding is expected to begin in May.

The ExxonMobil sites add to the approximately 750 locations that 7-Eleven has acquired or added since 2007, the paper said.

7-Eleven operates, franchises or licenses more than 8,400 7-Eleven stores in North America. Globally, there are more than 40,500 7-Eleven stores in 16 countries. During 2010, 7-Eleven stores worldwide generated total sales of more than $62.7 billion.

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