bp is working on changing all TravelCenters of America forecourts east of the Rocky Mountains to the bp or Amoco brand, with plans for rebranding 50 locations by the end of 2024, the company has announced on social media.
“In May of 2023, bp acquired TravelCenters of America and their network of now nearly 300 sites nationwide. Around 70 of those sites had bp or Amoco branded forecourts at the time of the acquisition, and converting TA’s locations to bp/Amoco helps support the initiative to grow bp’s convenience and mobility business within the U.S. We continue to develop our strategy and plans to convert more of our network,” bp told CSP.
The company most recently upgraded a location in Georgia with a fresh Amoco canopy. bp has converted 15 sites so far.
“Exciting News! OurTravelCenters of America site in Georgia just got a major upgrade with a fresh Amoco canopy! We've converted 15 sites, with plans for 50 more by year-end. Soon, all TA sites within our East of Rockies footprint will rock the bp or Amoco brand!”, bp said in a LinkedIn post.
bp acquired TA in May for $1.3 billion, adding more than 280 travel centers and almost doubling bp’s global convenience gross margin.
bp reintroduced its Amoco retail fuel brand in the United States in 2017 to help boost retail fuel sales nationwide. There are approximately 675 Amoco gas stations in the United States, according to the bp website.
- BP America Inc./Thorntons is No. 7 and TravelCenters of America is No. 29 on CSP’s 2023 Top 202 ranking of U.S. convenience-store chains by store count.
Chicago-based bp owns convenience-store brands ampm and Thorntons. In May, it completed its acquisition of TravelCenters of America, Westlake, Ohio. Bpx, bp’s U.S. onshore oil and gas business, began operating as a standalone entity in 2015.
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