Northeast’s frequent fliers
C-stores are a planned, anticipated part of Northeasterners’ daily routine, and in fact, consumers in this region skew toward “heavy user” status, visiting at least four days a week. And it’s not necessarily to fill up: Northeasterners were least likely to fuel up at least once a month. One key influence here is the public-transit-centered urban hubs of the region.
It’s no surprise, then, that Northeasterners are also more likely to buy newspapers, books and magazines—reading material for the train—and use ATMs. A store layout that makes these categories highly accessible could yield stronger patronage and sales.