“RaceTrac made the move to the state of Georgia nearly five decades ago,” said Melanie Isbill, chief marketing officer of RaceTrac. “What my grandfather Carl Bolch Sr. started in 1934 has now grown to become the second largest privately-owned company in the state of Georgia. It has been and will continue to be our pleasure to provide guests ‘whatever gets them going’ today and every day for many more years to come.”
Georgia Gov. Brian Kemp signed the official commendation acknowledging the ceremonial day for this year only, his office confirmed.
RaceTrac pioneered the concept of self-service fueling and built stores that offer customers the opportunity to shop for daily essentials in one quick visit, the chain said. It has innovated by offering bean-to-cup coffee, hot meals like pizza and fried chicken, fresh fruit, sandwiches and a variety of snacks and beverages. Some of its stores feature self-checkout machines and drive-thrus.
In conjunction with the "whatever gets you going" designation, the chain is offering summer promotions, including a buy one, get one for $1 deal on select beverages and pizza slices. It also has a fuel offer through July 4 that allows RaceTrac Rewards members to save 3 cents per gallon with promo code 3FORALL in the app.
RaceTrac, Atlanta, has 570 stores in Alabama, Georgia, Florida, Kentucky, Louisiana, Mississippi, Texas and Tennessee.
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