Company News

Love’s Investing $1 Billion to Upgrade 200 Locations

Strategic Remodel Initiative slates $2 million to $7 million per site over 5 years
love's travel stops
Photograph courtesy of Love's Travel Stops & Country Stores

Love’s Travel Stops & Country Stores has launched its Strategic Remodel Initiative that will invest more than $1 billion in updating 200 locations over the next five years. The retailer will invest between $2 million and $7 million per location on average by 2028, it said.

Locations being completed soon include El Paso, Texas, and Columbia, Tennessee. Love’s will also update three locations this year via teardown and reconstruction. The locations will be closed during the process and be reopened with an expanded footprint and new look and feel. Love’s locations in Oklahoma City and Gary, Indiana, reopened in February after being completely rebuilt.

In addition to Love’s Strategic Remodel Initiative, the company plans to open 25 new locations in 2023.

“Investing in existing locations is another way Love’s prioritizes creating a first-class experience for customers,” said Randy Swain, director of construction and remodels for Love’s.

The stores will remain open during the remodel process, and when completed, each location will have a more modern look and open concept. Locations will be equipped with open-kitchen concepts, multiple restaurant options and updated Love’s Truck Care and Speedco locations.

“Being strategic with how we update existing locations—and keeping them open during the process—strengthens Love’s commitment to getting customers back on the road quickly,” Swain said.

The company will add dog parks to locations that don’t already have them, and where space allows.

While the company has always invested in its locations, the Strategic Remodel Initiative identifies which locations it will update based on foot traffic, sales and store age.

  • Love's is No. 14 on CSP's 2023 Top 40 update to the 2022 Top 202 ranking of U.S. convenience-store chains by size. Watch for the full 2023 list in the June issue ofCSPmagazine and online at CSP Daily News.

Oklahoma City-based Love’s has more than 610 locations in 42 states. It provides professional truck drivers and motorists with 24-hour access to purchase gasoline, diesel fuel, coffee, restaurant offerings and more. Love’s has more than 430 truck service centers, which include Speedco and Love’s Truck Care locations. Love’s and Speedco combined is the largest oil change, preventive maintenance and total truck care nationwide network with more than 1,500 maintenance bays and 1,200 emergency roadside vehicles available for customers.

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