WESTLAKE, Ohio -- TravelCenters of America LLC, operator of the TA and Petro Stopping Centers travel center brands, is launching a new brand, TA Express, this summer.
The company said it developed the new concept as a smaller, more nimble concept to serve travelers, professional drivers and local motorists with diesel fuel, branded gas options, food offerings and convenience items.
- TravelCenters of America is No. 16 on CSP’s 2018 Top 202 ranking of U.S. convenience-store chains by number of company-operated retail outlets.
“While our traditional travel centers offer a wide variety of options for all travelers, we heard from our motorists and professional drivers that they also wanted locations where they could experience TravelCenters quality in a quick-serve setting. That’s what we’re offering with TA Express,” said Barry Richards, president and COO of TravelCenters of America. “TA Express gives our guests another convenient way to refuel, replenish and refresh so that they can quickly and easily continue their family trip or deliver their freight load.”
TA Express sites will increase the number of fueling options for professional drivers and will accept the same fuel programs and payment methods as traditional TA and Petro locations. In addition, professional drivers in TravelCenters’ UltraONE Program will be able to earn and redeem points at TA Express locations.
Growing Franchise
Meanwhile, TravelCenters of America is renewing its efforts to grow and expand the TA franchise network, the company said.
“We have a strong history with our franchise operations,” said Richards. “Franchisees tell us they’ve been more successful in branding with us. We hope to continue to garner more relationships like these to help expand our company legacy far into the future.”
Franchise expansion efforts are ongoing, and TA Express will give prospective franchisees another model from which to choose.
The company said it will announce TA Express locations soon.
TravelCenters of America, with headquarters in Westlake, Ohio, offers diesel and gasoline fueling, restaurants, truck repair facilities, convenience stores and other services in 43 states and in Canada, principally under the TA and Petro Stopping Centers travel-center brands and the Minit Mart c-store brand.
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