Company News

Tri Star Rebranding Sudden Service, Southern Traders C-Stores

Initiative to convert locations to Twice Daily is a ‘monumental moment’ for retailer
twice daily
Photograph courtesy of Tri Star Energy

Tri Star Energy has initiated a three-year plan to convert all of its Sudden Service and Southern Traders convenience stores in Tennessee and Alabama to its Twice Daily brand. The company kicked off the rebranding with a ribbon cutting at a Twice Daily c-store in Nashville, Tennessee, on Feb. 14.

This move represents the company’s most significant expansion plans to date.

“This is a monumental moment for us,” said Steve Hostetter, CEO of Tri Star Energy. “As we navigate these store conversions, our priority will continue to rest in our guests and store teams. Providing the highest-quality service and offerings has always been top of mind for us and will continue to stay a constant throughout this transition.”

  • Tri Star is No. 49 on CSP’s 2022 Top 202 ranking of c-store chains by number of retail outlets.

Tri Star Energy, the parent company of Twice Daily, Sudden Service and Southern Traders convenience stores, acquired Springfield, Tennessee-based Hollingsworth Oil and its convenience retail brand Sudden Service in July 2020. Tri Star Energy acquired Abbeville, Alabama-based Herndon Oil Corp. and its retail brand Southern Traders in September 2021.

The store conversions will launch in middle Tennessee with the expansions moving further south as Tri Star Energy prepares to convert its nine Dothan, Alabama-area Southern Traders convenience stores into updated Twice Daily locations.

In addition to traditional convenience items, Twice Daily’s premium offerings range from grab-and-go snacks, including organic brands, to a selection of staple groceries. A fresh deli case provides handmade and healthy options featuring fruits, sandwiches, salads and snacks. Additional offerings include doughnuts and pastries, freshly prepared breakfast and lunch sandwiches and an extensive beer cave featuring local and craft beers.

“The Sudden Service and Southern Traders families that people have grown to know and love will stay the same, just with a new, elevated storefront and expanded product offerings to enjoy,” Hostetter said.

Nashville-based Tri Star, founded in 2000, owns and operates approximately 160 c-stores and supplies fuel to wholesale trade channels in 17 states. The company also owns the White Bison Coffee brand, with locations in middle Tennessee and northern Alabama. Locally owned and operated by Tri Star Energy, Twice Daily has been serving middle Tennessee since 2011 and expanded to the northern Alabama market in 2019.

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