They don’t call breakfast the most important meal of the day for nothing. Ninety percent of c-store operators serve breakfast, and more than one in four (37%) expect breakfast to have the highest rate of sales growth of all the dayparts in 2020, according to Technomic’s Convenience Market 2019 Annual Report. Nonetheless, breakfast consumption is slowly declining. A fifth of consumers overall said they skip breakfast at least once a week, a 2% increase from 2017, according to Technomic’s 2019 Breakfast Consumer Trend Report. Retailers are increasingly implementing all-day breakfast and adding new healthy and indulgent products to their menus to boost the morning daypart.
What follows are four products that meet the breakfast trend, as well as additional insight from Technomic.
Sliced Sandwich Waffles
Prairie City Bakery’s Sliced Sandwich Waffles are presliced waffles that resemble sandwich buns. The frozen waffles come five to a pack and are made with caramelized pearl sugar, wheat brioche dough, soybean oil, yeast and more. The Sandwich Waffles last for about 18 months while frozen and seven days once thawed. One waffle slice has 200 calories and 3 grams of protein.
Hashbrown Handheld Breakfast
McCain Foods’ Hashbrown Handheld Breakfast features shredded potato patties filled with bacon, egg and cheese cooked into one portable item. One case contains four hash browns, each of which has 8 grams of protein and 230 calories. The hash browns can be cooked in two ways: deep-fried at 350 degrees Fahrenheit for four to five minutes or oven-baked at 425 degrees Fahrenheit for 13 minutes.
Jimmy Dean Morning Combos
Tyson’s Jimmy Dean Morning Combos feature a miniature starch alongside fully cooked sausage bites. Two varieties are available: Blueberry Muffin and Sausage Bites and Mini Maple Pancakes and Sausage Bites, both of which come in 3.3-ounce packages. These grab-and-go-friendly Morning Combos require only about 30 seconds in the microwave before they’re ready to eat. Both varieties also have about 320 calories and 8 grams of protein per container.
Nature Valley Packed Sustained Energy Bars
For a quick morning pick-me-up, General Mills will launch two new Nature Valley breakfast energy bars this summer. The bars will come in Peanut Butter & Cranberry and Almond Butter & Blueberry, both of which are made with a variety of real-food ingredients such as natural nut butter, mixed nuts and seeds and dried fruits.
Thirty-one percent of consumers who say they are purchasing breakfast fare outside of morning hours more often over the past two years, according to Technomic’s 2019 Breakfast Consumer Trend Report.