CHICAGO -- Pizza is not only a leading menu category in the restaurant space, it's also a winner in convenience stores. Data from Technomic's Convenience Store MarketBrief shows that pizza is the top hot-food choice, according to the 50% of consumers who purchase pizza from a c-store for lunch and the 49% who say they purchase pizza from a c-store for dinner.
That data is a fairly significant vote of confidence from the consumer, as a sizeable proportion of those surveyed by Technomic clearly see c-stores as destinations for their favorite pizza. However, the latest findings from Technomic's new study on convenience-store pizza, the Q3 2017 Convenience Store MarketBrief, powered by Ignite, uncovers several deterrents that are keeping customers from purchasing pizza from a c-store. One-third (33%) of consumers who visit c-stores say they never purchase pizza when they're in the store, choosing to patronage fast-food restaurants (74%), traditional supermarkets (42%) and full-service restaurants (33%) for this food item instead.
What's holding these customers back from c-store pizza programs? Click through for the top three barriers c-stores might be encountering as they reach for this customer ...