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Foodservice

A Conversation with Krispy Krunchy Chicken

The brand’s leaders reveal the key to the concept’s success

Krispy Krunchy Chicken is bringing an elevated level of foodservice to the convenience store industry. As one of the fastest-growing foodservice brands in the U.S., Krispy Krunchy Chicken offers freshly made, never-frozen, Louisiana-style products that meet the demands of today’s consumers. The company recently refreshed the brand with a new look and a new brand descriptor: “Freshly Made. Perfectly Cajun.”

CSP spoke with Neal Onebane, founder of Krispy Krunchy Chicken, and Dan Shapiro, executive VP, about the rebranding initiative and what makes the concept successful.

Following are highlights from the interview.

Download here. 

Executive Viewpoint P1Executive Viewpoint P2

 

This post is sponsored by Krispy Krunchy Chicken

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