In this episode of “At Your Convenience,” Nick Triantafellou, director of marketing at Weigel’s, peels back the curtain on how the convenience-store chain created its name, image and likeness (NIL) partnerships with University of Tennessee athletes.
- Weigel’s Stores Inc. is No. 98 on CSP’s Top 202 list of convenience-store chains by store count.
The Knoxville, Tennessee-based c-store chain partnered with Christian Moore (baseball), Karlyn Pickens (softball), Zakai Zeigler (basketball) and Tess Darby (women’s basketball). Weigel’s customers can redeem a free 24-ounce Coca-Cola when Moore hits a home run or when Pickens strikes out six opposing hitters in a game. And when Zeigler or Darby hit three three-pointers in a game, customers can take 20 cents off a gallon of gas when buying Gatorade.
“At Your Convenience” brings industry experts and analysts together with CSP editors to discuss the latest in c-store news and trends. From mergers and acquisitions to foodservice and technology, the podcast delivers the story straight to listeners in short-format episodes, perfect for the morning commute or a quick break at the office.
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