Podcast: How Yesway Is Leveraging Its Newly Re-Launched Loyalty Program to Drive Customer Acquisition, Engagement

Art Sebastian of NexChapter talks to Mike Caldwell of Yesway and Jake Kiser of Stuzo PAR

In this episode of “At Your Convenience,” NexChapter CEO Art Sebastian talks with Mike Caldwell, manager of loyalty at Yesway, and Jake Kiser, general manager of Stuzo PAR.

The trio talks about the evolution of loyalty programs within convenience retail and how loyalty is an outcome earned through a robust program beyond coupons and points. Both Caldwell and Kiser share that it's all about the data and engaging customers in a relevant and personalized way. While it's still very early in their re-launch phase, Yesway has seen high new member enrollment and increased purchase frequency.  

Sebastian is chairman of the C-StoreTEC Advisory Board. This is the beginning of a series of podcasts within the C-StoreTEC platform aimed towards giving the industry technology insights to foster new thinking and drive business growth. 

“At Your Convenience” brings industry experts and analysts together with CSP editors to discuss the latest in c-store news and trends. From mergers and acquisitions to foodservice and technology, the podcast delivers the story straight to listeners in short-format episodes, perfect for the morning commute or a quick break at the office.



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