The convenience store food landscape has been noticeably changing over the past few years. Increasingly, consumers are looking beyond restaurants and grocery stores to c-stores for fresh and high-quality meal items at all times of day—think baked goods in the morning, deli sandwiches in the afternoon and rotisserie chicken for take-home dinner.
Data around consumer behavior confirms this new trend. When choosing a location to visit for retail meal solutions, 90% of consumers say that the taste and flavor of food is important or very important; 90% say the same about food quality, according to Technomic’s Consumer Brand Metrics, Q4, 2017. This means that c-stores must focus on offering quality, craveable foodservice offerings around the clock.
This post is sponsored by RATIONAL