NEW YORK —David Chang, founder of New York's Momofuku restaurant group, has entered the convenience-store industry. Joining the company’s buzzed about restaurants such as Momofuku Noodle Bar, the Peach Mart to-go concept is next door to Chang’s Kawi restaurant in Manhattan’s Hudson Yards. This new venture from the Korean-American celebrity chef is inspired by Asia’s c-stores, which is reflected in the foodservice menu.
Read on to get a glimpse of the menu lineup for this chef-driven take on an Asian c-store ...
Peach Mart is rolling up and rolling out a Korean lunchtime staple: kimbap. Although similar in appearance to sushi, the rolled rice dish uses different ingredients and seasonings. At Peach Mart, kimbap comes in varieties such as fried chicken, mortadella and cheese and tamago, a layered Japanese omelet, according to Grub Street. The snackable, portable item is packaged in a cardboard box with a clear lid.
The convenience store will also offer prepackaged sandwiches, but they won’t be the typical turkey and cheese amalgamations found in many retailers. Emulating Japanese “sandos,” Chang’s store combines fluffy, crustless Japanese milk bread filled with ingredients, such as a potato salad with pickled jalapenos or chicken katsu.
A lot of real estate is devoted to packaged goods from Asian brands such as Hi-Chews, Pocky, Lotte and Shin Ramen, according to Eater New York; however, the store also has prepared snacks, including pork jerky and superdog bites served with spicy mustard.