CHICAGO -- Hotter weather doesn’t necessarily mean consumers cool off on their coffee consumption. In fact, 40% of consumers say that their summers would be incomplete without iced or cold coffee, according to McCafe’s Feelin’ Good Summer Survey. McDonald’s report corresponds with the launch of its bottled, ready-to-drink McCafe Frappes.
Despite consumer demand, finding a stand-out product mix to suit customer’s caffeinated cravings can be a tall order during this season.
Here are some data points from the Chicago-based quick-service giant that can help c-stores design their beverage lineup for next summer.
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